The Profila Platform

Control your personal data & and get compensated for sharing it with the Profila App

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  • Control who has access to your data. Interact with brands on your terms, for your benefit
  • Create one source of accurate data. Manage your contact and demographic information, your sentiments, and preferences on a variety of topics
  • Lead brands away from current surveillance methods. Providing them with something better than what they find in your search history, social media posts, or observed behavior while surfing the web
  • Nothing happens to your data and insights without your consent or approval
  • Each action (privacy right) and interaction (data subscription) is encrypted and saved on the Cardano Blockchain
  • Hold companies accountable to the instructions you gave in relation to data shared

The Profila Digital Services

Profila created several tools to help you control and manage your personal data and interactions with brands, so you can get the most benefit out of any relationship you choose to have. You can earn our Zero Knowledge Token (ZKT) in one of many ways and use it to gain access to important privacy-enhancing services

Privacy Awareness
  • Follow our Gamified quizzes about privacy and learn how to control your data
  • Earn ZKT for quizzes about privacy you followed and for successfully passing tests
Data Subject Rights
  • Exercise your privacy rights and instruct brands how to use your personal data
  • Use ZKT to log your instructions on the Cardano blockchain and keep track of your requests
Data Collection
  • Collect your personal information, and preferences on a variety of topics
  • Build up your Profila as one source of accurate data via gamified quizzes and earn ZKT
Data Sharing
  • Share personal data on your terms and get compensated in ZKT via our data subscriptions
  • Use ZKT to log these contracts on the Cardano blockchain or choose to get paid out in ZKT
Zero Knowledge AdvertisingSoon
  • Choose to stay anonymous when browsing offers and content online
  • Use ZKT to incentivize other Profila users to play the role of an anonymous peer-to-peer node to help hide your identify

Profila for Brands

Communicate with & market to your most valuable customers on a private, surveillance free platform

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Subscribe to evergreen &accurate zero-party data & insight.

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Support your customer data privacy management process.

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Benefit from the ultimate customer managed preference center (CPC).

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Support your customer data privacy management process.

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Benefit from the ultimate customer managed preference center (CPC).

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Personlize your marketing based on the best preference data & insights.

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Support your customer data privacy management process.

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Personlize your marketing based on the best preference data & insights.

What is Profila doing on Catalyst?

Project Catalyst is a Cardano-experiment in community innovation, providing a framework to turn ideas into impactful real-world projects. With the support of the community and funded via Project Catalyst, Profila is building its zero-knowledge advertising and insights strategy on top of IOHK/IOG technology.

Control your data – privacy ledger

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  • Fund 5
    1st place!
Problem statement:

People can control (the use of) their personal data via their data subjects’ rights, e.g., the right to be forgotten. However, people are often not aware these exists and don't know how to use them to their advantage.

Describe the Solution of the Problem:

People can use the Profila App to educate themselves about privacy and exercise their rights. People can then choose to save certain information (metadata) on the Cardano blockchain – in encrypted form – which then provides legal proof of their instructions to a brand about how (not) to use their data. See it as an "unsubscribe on steroids".

Big picture explanation of the proposal:

Instead of Profila’s current centralized management of this process, the new privacy ledger we are building under this funded project is making available on Cardano a ledger for all privacy interactions that you as an individual exercised via the Profila privacy rights management platform: each person that exercises a data subject right with a brand will be able to easily access each such request, including the brands' response. You keep track of all your interactions and can give third parties access to this information.

Current proposal status:

Funded by the Cardano community under fund 5 (under development)

View this proposal

Dapp to control/monetize your data

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  • 6 – Dapp
    4,8/5
Problem statement:

Today, companies have your personal data and (mis)use it for their benefit. People should control the use of their personal data and benefit from it.

Describe the Solution of the Problem:

Consent-based customer data (D)app, using smart contracts to record personal data licenses, compensating people for their data & attention

Big picture explanation of the proposal:

The Profila App lets you manage their digital life in one location and lets you (1) control your personal data; (2) choose to ethically share it (or not) with organisations, and (3) get compensated if you do (in fiat). Building further on the existing data sharing functionalities in the Profila App, we are developing a proof-of-concept smart contract system that saves all relevant information you shared with a company onto the Cardano blockchain (in encrypted form), in exchange for instant payment (in ADA or ZKT). If a company (mis)uses your info in breach of this (smart) contract, you will be able to use your private key to access this info (without Profila's involvement) and hold a brand accountable for breaching the agreement.

Current proposal status:

Funded by the Cardano community under fund 6 (under development)

View this proposal

Control your data via PRISM

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  • Fund 6 – DID
    4,5/5
Problem statement:

Today, companies have your personal data and (mis)use it for their benefit. People should control the use of their personal data and benefit from it.

Describe the Solution of the Problem:

Consent-based data vault (D)app with integrated digital ID, that record personal data licenses; compensating people for their data & attention.

Big picture explanation of the proposal:

If you want to control your personal data online and receive (financial) compensation for granting access to your data, it is important you can provide proof of your identity. Profila is therefore looking to integrate with IOG through ATALA PRISM for the identity management system component. By integrating ATALA PRISM, we can better guarantee that the correct person is sharing information and is receiving payments.
The identity management part is also needed to incorporate zero knowledge proofs, the aspect of enabling an individual to share her/his own data (psychographic, preference, etc.) anonymously. The only info a brand has is a uniquely identified by the Profila platform and is used for targeting and advertising purposes.

Current proposal status:

Funded by the Cardano community under fund 6 (under development)

View this proposal

How often can a brand contact you?

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  • Fund 6 – Meta
    4,5/5
Problem statement:

There is no current way to tell a brand how often they can send you communications except for the options they decide to give you.

Describe the Solution of the Problem:

By capturing your contact and cadence preferences (and the ability to enforce them), you can control the flow of comms from brands you like.

Big picture explanation of the proposal:

We are developing an umbrella concept with the code name "Metronome" which is based on the idea of empowering individuals with granular control within different data scenarios and relationship archetypes. These features will involve providing clear consent about the channel preference, cadence, and type of communication allowed between organizations (whether being brands, companies, or other kinds of organizations), In short, it enables individuals to have full control over the flow through the "pipes". These explicit preferences will be controlled by individuals across all of their scenarios and relationships or more granular per brand or industry. These preferences will be captured by utilizing translation metadata to ensure that the scope and details of these preferences are captured and enforced.

Current proposal status:

Awaiting assessment as from 07/10 under Fund 6

View this proposal

Why Cardano?

Because we are big supporters of Cardano and believe in the enormous potential of their technology. Profila is currently working out several Cardano blockchain use cases as part of Project Catalyst, a Cardano-experiment in community innovation, providing a framework to turn ideas into impactful real-world projects.

Scalable and sustainable

Cardano is a proof-of-stake blockchain platform: the first to be founded on peer-reviewed research and developed through evidence-based methods. It combines pioneering technologies to provide unparalleled security and sustainability to decentralized applications, systems, and societies.

Ouroboros allows Cardano to scale to global requirements with minimal energy requirements. Unlike other blockchains, Cardano does not require exponentially more energy to increase performance and add blocks. The performance-sustainability balance is achieved through a combination of novel approaches, including multi-ledger, side chains, and parallel transaction processing through multi-party state channels.

Speed of Transactions

Cardano is capable of processing over 1.000 transactions every second, proving faster than Ethereum, at 20 transactions every second. The network could in the future potentially support 1 million TPS. This platform is therefore best suited for Profila’s low value and high-volume transactions.

Reduced Costs

Unlike Ethereum, Cardano has very fair prices, and the costs of transactions are pretty affordable. The costs involved in a transaction depend on the size of individual transactions. However, the average costs are generally more friendly than Ethereum.

Incentivizes Participation

Cardano’s governance system gives every ADA holder a democratic voice; ADA holders can submit or vote on proposals to upgrade the platform or help determine the direction of development. The governance model uniquely positions Cardano for future growth and development and allows it to introduce new capability tailored to its user’s needs

Project Innosuisse

Together with the University of Lucerne’s (HSLU) blockchain team, and co-funded by Innosuisse - the Swiss Innovation Agency, we are creating a smart & expert sourced knowledge base on privacy policies and privacy legislation

Problem statement:

People interact with digital services and purchase products from companies (Brands) globally. Each interaction is regulated by a privacy policy you are forced to accept. Thereby, you agree to share your personal data, without knowing how they Brands use it. But what can you do if Brands use your data against your expectations?

Describe the Solution of the Problem:

During a prestudy in 2019, Profila/HSLU explored an approach to analyse privacy policies and effectively represent them to people. This follow-up project ‘access to legal knowledge and legal expertise’ has as objective to develop a smart, expert-sourced knowledge base, allowing consumers to get automated answers for privacy questions, or advice from a privacy expert.

Big picture explanation of the proposal:

Brands hide behind legal documents to justify (mis)use of personal data, and consumers have no tool to understand them. The Innovation Project will help people make sense of any questions they have about these privacy policies or more general about how companies use their personal data, and link the consumer with the correct answer, or expert, and ultimately define a correct incentive for such expert (via micro-payments). This knowledge base – to be implemented in a chatbot – will help people understand how their personal data is being used by companies they interact with. People will have access to legal knowledge and expertise for a very affordable price (estimated between 2-10 EUR per automated vs. expert answer).

Current proposal status:

Funded by Innosuisse the Swiss Innovation agency in Q2 of 2021, see here. Profila and HSLU kicked off the project in september 2021, see here

Meet our team

We are an international and multidisciplinary team with backgrounds in tech & privacy law, ad-tech business, telecom, privacy and marketing research, data security, engineering and product design at multinational companies and organisations such as Cisco, Vodaphone, MSD/Merck, Nokia, Radisson Hotels, CERN, NKF, WFA

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Shawn
Jensen
Co-Founder & CEO
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Shawn Jensen

Co-Founder & CEO

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Michiel
Van Roey
Co-Founder & General Counsel
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Michiel Van Roey

Co-Founder & General Counsel

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Luke
Bragg
Co-Founder & Chief Product Officer
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Luke Bragg

Co-Founder, Chief Strategy & Product Officer

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Ipek
Sahiner
Chief Operating Officer
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Ipek Sahiner

Chief Operational Officer

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Michael
Rava
Chief Marketing Officer
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Michael Rava

Chief Markting Officer

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Rémy
Merckx
Chief Growth Officer
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Rémy Merckx

Chief Growth Officer

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Rajasekaran
Yogarajah
Fractional CTO
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Rajasekaran Yogarajah

CTO

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Clara-Ann
Gordon
Legal Advisor
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Clara-Ann Gordon

Legal Advisor

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Jose
Henriques
Investor & Advisor
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Jose Henriques

Investor & Advisor

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Mikko
Kotila
Technology Advisor & AdTech expert
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Mikko Kotila

Privacy & Technology Advisor

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Philip
Lams
Investor & Board Member
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Philip Lams

Investor & Board Member

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Elie
Auvray
Investor & Product Strategy Advisor
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Elie Auvray

Investor & Product Strategy Advisor

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Kerry
Sokalsky
PreSale Advisor
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Kerry Sokalsky

PreSale Advisor

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James
Cutter
Sales Advisor
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James Cutter

Sales Advisor

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Philip
Lams
Investor & Board Member
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Philip Lams

Investor & Board Member

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Hartmut
Junghahn
Sales Advisor
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Hartmut Junghahn

Sales Advisor

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Flavio
Ribeiro
Sales Advisor
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Flavio Ribeiro

Sales Advisor

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Roland
Hegener
Sales Advisor
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Roland Hegene

Sales Advisor

Get In Touch

Any question? Reach out to us and we’ll get back to you shortly.