Profila for People
Control your personal data & get compensated for sharing it
- Create the one true source of accurate data on everything you do online - your Profila. Manage your contact and demographic information, your sentiments, and preferences.
- Control who has access to your data. Interact with Brands on your terms, and get compensated in return.
- Hold Brands accountable for what they do with your data. Nothing happens without your consent or approval.
Get paid for knowing your rights
Profila provides tools which help you learn about your privacy rights, as well as control and manage the personal data you choose to share with Brands. Through the use of these tools you can also earn Zero Knowledge Token (ZKT), our own cryptocurrency.
LEARN & EARN THROUGH QUIZZES
- Take our gamified quizzes about privacy and learn how to control your data
- Earn ZKT for passing the tests successfully
CONTROL & MANAGE YOUR DATA
- Manage your personal information and preferences on a variety of topics
- Build up your Profila as the one true source of accurate data about you
EXERCISE YOUR RIGHTS
- Exercise your privacy rights (DSRs) and instruct Brands how to use your personal data
- Use ZKT to log your instructions on the Cardano blockchain and keep track of your requests
SHARE ON YOUR OWN TERMS
- Share personal data on your terms and record every instance of data sharing on the Cardano blockchain
- Get compensated in ZKT for the data you shared
Profila for Brands
Get better results by advertising directly to your customers - with full permission, without tracking
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Subscribe to receive the most accurate data on customers, which they provide willingly.
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Improve your process of managing private data.
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See all your customers' details and preferences in one place.
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Personalize your communication based on a quid-pro-quo relationship.
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Benefit from the ultimate customer managed preference center (CPC).
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Personalize your marketing based on the best preference data & insights.
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Improve your process of managing private data.
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Personalize your marketing based on the best preference data & insights.
Why Cardano?
Cardano is a public and open-source blockchain platform which completely aligns with the transparency we are aiming for. We are currently working on several use cases built on the Cardano blockchain because we believe in its enormous potential.
Scalable and sustainable
Unlike other blockchains, Cardano does not require exponentially more energy to increase performance and add blocks. This allows it to scale globally with minimum energy consumption, solving one of the biggest issues in the current blockchain ecosystem.
Fast transactions
Cardano is capable of processing over 1.000 transactions every second (TPS), proving faster than Ethereum, which supports only 20 transactions per second. In the future, the Cardano network could potentially support 1 million TPS. It is therefore best suited for Profila’s low value and high-volume transactions.
Reduced Costs
Unlike Ethereum, Cardano has very fair prices, and the costs of transactions are pretty affordable. The costs involved in a transaction depend on the size of individual transactions. However, the average costs are generally more friendly than Ethereum.
Democratic by default
Cardano’s governance system gives every holder a democratic voice. Each holder can submit or vote on proposals to upgrade the platform or help determine the direction of its development, allowing it to introduce new capabilities tailored to users’ needs.
Our Projects
Profila & Project Catalyst
Project Catalyst is a community-led experiment organized by IOHK to fund projects and entrepreneurs that build on the Cardano blockchain. We are developing several projects on top of IOHK/IOG technology, together with the support of the Cardano community and funded via Project Catalyst.
Click on the tabs below to learn more about each project.
Control your data – privacy ledger
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🏆Won 1st place!
The problem:
Many are not aware that they can control how their personal data is used via their data subjects’ rights (DSRs), e.g., the right to be forgotten.
Our solution:
Enabling People to educate themselves about privacy and exercise their data subject rights through the Profila app. You can choose to save certain information (metadata) on the Cardano blockchain – in encrypted form. This then provides legal proof of the instructions you gave to a brand about how (not) to use your data. We call this our “unsubscribe on steroids”.
Big picture explanation of the proposal:
Instead of Profila’s current centralized management of this process, the new privacy ledger we are building under this funded project is making available on Cardano a ledger for all privacy interactions that you as an individual exercised via the Profila privacy rights management platform: each person that exercises a data subject right with a brand will be able to easily access each such request, including the brands' response. You keep track of all your interactions and can give third parties access to this information.
Current status:
Under development, funded by the Cardano community under Fund5.
See full proposal hereDapp to control/monetize your data
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⭐️Rated 4,8/5
The problem:
Today, companies (mis)use your personal data for their own benefit. Instead, you should have full control of how your data is used and benefit from it yourself.
Our solution:
Enabling People to manage their digital life in one location through the Profila app.
We are developing a proof-of-concept smart contract system that saves all relevant information you shared with a company onto the Cardano blockchain (in encrypted form), in exchange for instant payment (in ADA or ZKT).
If a Brand (mis)uses your info in breach of this contract, you will be able to use your private key to access this info and hold a brand accountable for breaching the agreement.
Big picture explanation of the proposal:
The Profila App lets you manage their digital life in one location and lets you (1) control your personal data; (2) choose to ethically share it (or not) with organisations, and (3) get compensated if you do (in fiat). Building further on the existing data sharing functionalities in the Profila App, we are developing a proof-of-concept smart contract system that saves all relevant information you shared with a company onto the Cardano blockchain (in encrypted form), in exchange for instant payment (in ADA or ZKT). If a company (mis)uses your info in breach of this (smart) contract, you will be able to use your private key to access this info (without Profila's involvement) and hold a brand accountable for breaching the agreement.
Current status:
Under development, funded by the Cardano community under Fund6.
See full proposal hereControl your data via PRISM
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⭐️Rated 4,5/5
The problem:
Today, Brands (mis)use your personal data for their own benefit. Instead, you should have full control of how your data is used and benefit from it yourself.
Our solution:
Integrating the Profila app with an identity management system, enabling People to share their data with Brands and receive payments in return.
We also plan to incorporate zero knowledge proofs - a protocol which enables you to share your own data (psychographic, preference, etc.) anonymously. The only info a brand has is uniquely identified by the Profila platform and is used for targeting and advertising purposes.
Big picture explanation of the proposal:
If you want to control your personal data online and receive (financial) compensation for granting access to your data, it is important you can provide proof of your identity. Profila is therefore looking to integrate with IOG through ATALA PRISM for the identity management system component. By integrating ATALA PRISM, we can better guarantee that the correct person is sharing information and is receiving payments.
The identity management part is also needed to incorporate zero knowledge proofs, the aspect of enabling an individual to share her/his own data (psychographic, preference, etc.) anonymously. The only info a brand has is a uniquely identified by the Profila platform and is used for targeting and advertising purposes.
Current status:
Under development, funded by the Cardano community under Fund6.
See full proposal hereHow often can a Brand contact you?
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⭐️Rated 4,5/5
The problem:
There is currently no way to tell a Brand how often they can send you communications except for the options they decide to give you.
Our solution:
Developing an umbrella concept with the code name "Metronome". It will empower People to provide clear consent about the preferred channel, the cadence and type of communication allowed (for Brands, companies, or other kinds of organizations).
In short, it enables you to have full control over the flow through the "pipes". You will be able to control your communication preferences across all scenarios and relationships, or more granular - per Brand or industry.
Big picture explanation of the proposal:
We are developing an umbrella concept with the code name "Metronome" which is based on the idea of empowering individuals with granular control within different data scenarios and relationship archetypes. These features will involve providing clear consent about the channel preference, cadence, and type of communication allowed between organizations (whether being brands, companies, or other kinds of organizations), In short, it enables individuals to have full control over the flow through the "pipes". These explicit preferences will be controlled by individuals across all of their scenarios and relationships or more granular per brand or industry. These preferences will be captured by utilizing translation metadata to ensure that the scope and details of these preferences are captured and enforced.
Current status:
Awaiting assessment under Fund 6
See full proposal hereNFT for customer feedback/content
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⭐️Rated 4,4/5
The problem:
Brands cannot rely on customer feedback as it is today. Often, it is a public display of dissatisfaction in order to obtain some kind of compensation. This doesn't really show an accurate picture of the overall customers' sentiment towards a brand.
Our solution:
Using the Profila app to share feedback or self-created content with a specific Brand. You can do so by sending in a picture, video or text via our existing "Consumer Moments" functionality in several ways:
1. privately, only for the brand to see and respond to
2. choose to "create an NFT" representing your content, making it "tradeable"
By offering your content as an NFT, you invite a brand to use it in their commercial business (e.g., to publish on their website, or to integrate it into their marketing content).
If the brand values your customer feedback (for internal or commercial use), they can compensate you for it by buying the NFT.
Big picture explanation of the proposal:
Our NFT business model relates to constructive customer feedback and creative customer content, shared by people with brands.
Each time you use the Profila App to share with a specific brand your feedback or self-created content about their products or services (by sending in a picture, video or text via our existing "consumer moments" functionality), you can do so (1) privately for only the brand to see and respond to (option 1), or (2) you can choose to "create an NFT" representing your content, making it "tradeable" (option 2).
If you choose to create an NFT, it will be available to Brands for more elaborate use. By offering your content as an NFT, you invite a brand to use your consumer-created content in their commercial business (e.g., to publish on their website, or to integrate it into their marketing content). If the brand values your customer feedback (for internal or commercial use), they can compensate you for it by buying the NFT.
Current status:
Under development, funded by the Cardano community under Fund6
See full proposal hereProfila & Project Innosuisse
Together with the University of Lucerne’s (HSLU) blockchain team, and co-funded by Innosuisse - the Swiss Innovation Agency, we are creating a smart & expert-sourced knowledge base to educate consumers on privacy policies and privacy legislation.
The problem:
Each interaction you have with a Brand is regulated by a privacy policy you are forced to accept. Thereby, you agree to share your personal data, without knowing how Brands use it. But what can you do if Brands use your data against your expectations?
Our solution:
Developing a smart, expert-sourced knowledge base in the form of a chatbot. It will allow People to get automated answers for privacy questions, or advice from a privacy expert.
This is a follow-up project to a 2019 study by Profila & HSLU, in which we explored an approach to analyze privacy policies and effectively represent them to People.
Big picture explanation of the proposal:
Brands hide behind legal documents to justify (mis)use of personal data, and consumers have no tool to understand them. The Innovation Project will help people make sense of any questions they have about these privacy policies or more general about how companies use their personal data, and link the consumer with the correct answer, or expert, and ultimately define a correct incentive for such expert (via micro-payments). This knowledge base – to be implemented in a chatbot – will help people understand how their personal data is being used by companies they interact with. People will have access to legal knowledge and expertise for a very affordable price (estimated between 2-10 EUR per automated vs. expert answer).
Current status:
Funded by Innosuisse the Swiss Innovation agency in Q2 of 2021, details here. Profila and HSLU kicked off the project in september 2021, details here.
