Profila. It’s you. It’s yours.
Exchange Data. Engage Brands. Earn $ZEKE. Experience Value. Monetise your data and attention with Profila, powered by the $ZEKE Token.
How it works and what to expect
Start by creating your personal data Profila
Then complete specially designed self-discovery surveys that build your psychographic data Profila
What should you do?
Capture and maintain your personal data and contact preferences. Then complete self-discovery category quizzes, which define your interests and make up your psychographic data profile.
What to expect from Brands?
Brands can not see any of your data. When you connect to a brand, you are still anonymous. Only when connected to a brand can they communicate with you based on your demographics.
How do we keep your data safe?
TODAY, your data is encrypted and securely stored in our servers in Europe. TOMORROW, you will have the option to store your Profila in a Digital ID Wallet, secured with Decentralised Identifiers, Encrypted. You will have full technical control over who you share your data with.
What can you EARN?
YOU EARN Zeke tokens! When you keep your data updated and complete the self-discovery surveys you are rewarded in Zeke.
What value do you get?
Building and maintaining your Profila creates real world value for you, and we incentivise you to build the best one ever. Your data and decisions on how you share your data gives you buying power. Dont throw your data away in search and social, be private, and trade your data for value.
Invite your Friends and Family and share your data privately
Then vote for Brands to come to Profila, connect and start enjoying a private experience
Start by creating your Profila...
Your Profila represents who you really are. Not who your online browsing says you are.
This is a new data profile, that you create, maintain and control. It is your zero-party data and It is far more powerful than the surveillance data stolen from your activities online.
Why Profila videoWhat can you do?
Capture and maintain your personal data and contact preferences. Then complete self-discovery category quizzes, which defines your interests (your psychographic data).
What to expect from Brands?
Brands can not see any of your data. When you connect to a brand, you are still anonymous. Only when connected to a brand can they communicate with you based on your demographics.
How do we keep your data safe?
TODAY, your data is encrypted and securely stored in our servers in Europe. TOMORROW, you will have the option to store your Profila in a Digital ID Wallet, secured with Decentralised Identifiers, Encrypted. You will have full technical control over who you share your data with.
What can you EARN?
YOU EARN Zeke tokens! When you keep your data updated and complete the self-discovery surveys you are rewarded in Zeke.
What value do you get?
Building and maintaining your Profila creates real world value for you, and we incentivise you to build the best one ever. Your data and decisions on how you share your data gives you buying power. Dont throw your data away in search and social, be private, and trade your data for value.
What should you do?
Vote for the brands you love or want a private relationship with. Connect to Brands when they join Profila. You will remain anonymous as a connection. The only thing a brand knows is general demographic data on groups of people, so they can welcome you.
What to expect from Brands?
Brands you are connected to can now send you content, Ads and offers. These will be more generic, as they dont have enough information to get personal.
What can you EARN?
You EARN $Dollars or Zeke tokens! When you vote for and connect to brands you earn Zeke tokens. When you engage with a brands content you get paid for your attention (50-90% of the Ad price). You can earn more, the more you engage with the content. By watching the full video, looking at the advert for more than a few seconds and for clicking on the call to action.
What value do you get?
You only see content and offers in your feed from the brands you care about. You get less clutter and more exclusive access to the best a brand has to offer. You have full control of what you share in your Profila. Always.
Manage your time and attention by tailoring your Brand specific content (metronome) preferences
What should you do?
Metronome lets you define what type of content you want and when a brand can send it to you. In this way you manage your time and ensure you only engage with content that really appeals to you. This also drives value for the brands you love as they know exactly what to do.
What to expect from Brands?
Brands will tailor their content to your preferences. This is in the brands interest as they dont want to bother you or waste their own time and budget on content you wont look at. But you can expect the best content, as the brand only has a few chances and times to impress you.
What can you EARN?
You EARN time back to do the things you want to do. However, if you love the brands content, then you also earn the best seat in the house as we are sure brands will give you the best attention on Profila.
What value do you get?
You get quality time with the brands you want or need in your life, when you want it.
Build personal relationships with Brands by sharing content with your sentiment
What should you do?
Capture a great moment (image of video) and share it with your brand. Or, let your brand know when they have let you down.
What to expect from Brands?
A brand can give you personalised support and offers! We leave it up to each brand to excite and retain your loyalty.
Be creative!
Brands are always on the hunt for great content! If you create a moment they love, a brand can make an offer to purchase, or lease it from you through an NFT.
What can you EARN?
You can earn $Dollars from a brand if they want to purchase your content. We make this possible through NFTs. The brand can lease or offer to purchase your content.
What value do you get?
You get personal attention from the best brands, who know how to keep a loyal customer happy. Expect the best.
Some Brands will want to personalise their services and will request access to more personal data in your Profila
What should you do?
You can accept or reject offers for your Profila. This offer is the price a brand is willing to pay to view your data for a duration of time and a purpose.
What to expect from Brands?
Brands now have access to enough data to give you the best experiences they have to offer! So expect great content and the start of a more meaningful relationship.
What can you EARN?
You EARN $Dollars or Zeke tokens. When you accept a data subscription you earn. When you engage with a brands PERSONALISED content you get paid for your attention (50-90% of the Ad price). You can earn more, the more you engage with the content. By watching the full video, looking at the advert for more than a few seconds and for clicking on the call to action.
What value do you get?
You get the BEST a brand has to offer, because they have the right data. Expect the right content and offers at the perfect time.
Always be in control of your data asset and build trust with Brands by managing your privacy
What should you do?
Educate yourself on your privacy rights, then make informed decisions. Once you have watched the explainer videos, its a simple 3 step process to assert your rights with a brand.
What to expect from Brands?
Brands have a legal obligation to respond to you in 30 days by email, and they should resolve the request with you direct. In future we aim to make this simpler for a brand to resolve the request in the Profila platform.
What can you EARN?
You gain control of your most valuable assets, your data and your decisions.
What value do you get?
You get Privacy. We want to make it easier for brands to manage privacy so that you can get on enjoying your relationship with brands, with less surveillance and less distraction. You get time and quality!
We have gamified Profila with Zeke to incentivise you to build and maintain your most valuable assets, your data and your attention
What should you do?
Update your Profila monthly. By updating your personal and psychographic data, you keep it evergreen, which means its the most valued by Brands who want to personalise services for you.
What to expect from Brands?
If you keep your data evergreen, then Brands can focus on personalising their services for you rather than guessing what you want.
What can you EARN?
You earn Zeke tokens when you update data, complete surveys and when you engage with Brand content. You can also use Zeke to access exclusive services in the future.
What value do you get?
You get Zeke tokens! And you get the best a Brand has to offer you, as your data Profila is accurate, giving them the best data to tailor offers and services.
Learn more about our Why...
Championing Human Intelligence in an Artificial World
In today's rapidly evolving digital landscape, where algorithms govern our thoughts and actions, there is a pressing need for a revolutionary solution that champions human intelligence, agency, privacy, and meaningful digital relationships. Enter Profila, an innovative company on a mission to transform the way we navigate the digital realm.
At Profila, we place people at the core of our endeavours. Our platform serves as a bridge between individuals and brands, fostering a mutually beneficial ecosystem where privacy, choice, and value take centre stage. As we navigate the next era of AI-powered digital transformation, our goal is to ensure that humans retain sovereignty over their digital lives through smarter choices.
Our approach involves harnessing cutting-edge Web3 and privacy-preserving AI technology to empower individuals to create, own, and share their most accurate and comprehensive personal data profiles. These profiles, aptly named ”profilas," encompass various facets of individuals' lives, including their preferences, sentiments, and desires. Unlike traditional data profiles generated using first party data or observed behaviour, profilas are created and owned by the individuals themselves, guaranteeing authenticity, accuracy, and longevity.
By simplifying the process of sharing profilas with brands and people that individuals genuinely desire in their lives, we help to restore the balance of power in the digital landscape. Privacy is at the forefront of our platform, ensuring that individuals have full control over who accesses their data, fostering an environment of trust and transparency.
The benefits of profilas extend beyond individuals. Brands can leverage these accurate and detailed profilas to personalize their services, offering tailored content, special offers, and information that genuinely resonates with their best customers, guests, patients, or employees. By tapping into the rich data provided by profilas, brands can deliver meaningful value and experiences throughout the customers lifecycle, creating stronger connections with their most loyal audience.
The revenue model empowers individuals to lease (never sell) their profilas through data subscriptions while simultaneously managing their attention with brand content and advertising. To sustain our operations, we charge a transaction fee ranging from 10% to 50% of the amount paid to individuals, depending on the accuracy and relevance of the shared profilas, as well as the level of attention individuals allocate to the content they have chosen to see.
What sets Profila apart from other players in the industry is our unified, human-controlled, Web3 platform. By generating customer data, advertising, and future e-commerce revenues from progressive brands, we redirect revenues away from surveillance incumbents such as data aggregators, Meta, and Google. This helps to loosen the stranglehold these platforms have on the market and contributes to solving the social dilemma by shifting audiences to a surveillance-free and algorithm-free environment. Through this comprehensive platform, Profila lays the foundation for a more equitable and empowering data-driven digital economy.
With Profila, the paradigm of the digital world is shifting towards one that celebrates and elevates human intelligence, agency, and privacy. As we champion this vision, we invite you to join us on our journey towards a future where individuals reclaim their digital autonomy, forging meaningful connections and experiences in an artificial world. Together, we can navigate this new era with integrity, ensuring that humanity remains at the heart of technological progress.
You are more than your data. Join the movement.
