“personal data” means any information that relates to you as an identified or identifiable living individual. This can be your name and surname, home address, email address, identification card number and location data.

If you take a picture or video from a product, a service, a landscape etc, there is normally no personal data included. E.g. you take a picture of your new hiking shoes.

However, it is possible that when you take a Moment, you also capture some personal data, e.g. when you take a selfie as a Moment, the picture or video might contain information about yourself such as your ethnicity, age, gender, medical conditions etc. Please be careful when you include personal data in your moments, because this information will be shared with Brands that you send the Moment to.