When you take a picture or video of an object, a landscape, people (etc) (to which you can add a sentiment emoticon or text) via the Moments function, you can save it to one of your Categories (e.g. Travel – Food – Fashion) or share it with a Brand you like.

We will store this picture/video, the sentiment, the category in which you tag the picture (if any), the brand that you tag in the picture (if any), as well as your customer ID or data that identifies you, and the time (hour/day) you took the Moment.