Brands may offer to gain access to a certain set of your data (like your personal information, Categories, and Moments) and to be able to interact with you on a personal level in exchange for payment. This is called a Subscription Offer. Subscriptions are not permanent; they last for a period of time as specified by the Brand, but could range from a few weeks to a few months. Your Subscribers are any Brands with whom you have an ongoing Subscription.