In recent years, more laws have been enforced in order to better protect the rights of data subjects like you, and to ensure that organisations are responsibly handling the personal data of their customers. The EU General Data Protection Regulation, and the California Consumer Protection Act are two examples of such legislation; they protect the rights of data subjects living in the European Union and in California respectively.

These pieces of legislation aim to give the power back to you – it is your personal data, and you have the full right to understand and decide how it is being shared and what it is being used for. Profila wants to help make that process even easier by creating an easy platform for you to assert your rights against a brand.