Profila is designed to reimagine the Brand experience for people. We bring consumers and their favourite Brands together on a single, secure platform, giving the power of your data back to you.
The Profila app allows you to connect and communicate with the Brands you love through a direct 1-to-1 channel. You can choose which data to share with them, allow Brands to get to know you better, receive a share of the revenue that Brands make from your data, and receive Brand content and offers tailored to you.
In a world where your information is always being shared, Profila also allows you to learn about your privacy rights, and help you assert those rights against Brands holding your data.
A Brand can be an individual, a company, a governmental authority, a (non-profit) association, or other entity, that is offering products and/or services in a physical or digital environment at any given location in the world.
Anyone can join, so long as:
If you’re joining on behalf of a corporation, governmental organisation, or other legal entity, you also need to have the authority to create an account and enter into any agreements on its behalf.
If a brand is active on Profila, they can choose to invite their existing consumers to download the Profila App and connect with them via a Subscription Offer (see ‘What are Brand Subscribers / what is a Subscription?’ for more information). By joining Profila, you will be able to communicate directly with such brand, choose to grant a Brand access to parts of your data, and even receive a share of the revenue made from your data from the brand that invited you, as well as many more.
On the app log-in page, tap on ‘Forgot Password?’. From there, choose your country code, input your phone number, and then tap ‘Send OTP’. You should receive a text message containing a four-digit one-time verification number – please note that this could take a couple of minutes. Input the verification number into the field, and from there you can set a new password.
In the app, go to ‘My Profila’ by tapping the button displaying your name on the bottom left corner. From there, go to ‘Settings’ -> ‘Change password’.
No. It is prohibited to create multiple accounts with Profila, as this is against our End User License Agreement. In case you do, we have the right to terminate the agreement and prevent you from continuing to use the Profila app.
We’re sorry to see you go, but you can easily close your Profila account at any time. You have two ways in which you can close your account:
Personal data is any information that relates to you as an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of you as a person, also constitute personal data. Your personal data includes, for example, your name and surname, home address, email address, identification card number and location data.
Profila is all about creating a fully-personalised hub for you to manage relationships with your favourite brands. By inputting some of your personal information, you’re able to better personalise the way in which the brands of your choice communicate with you.
With the information you add to your profile, you can determine the primary ways in which you would like your brands to reach out to you, and even set methods of communication specific to each brand. For example, you could set your default language of communication as English, but you could choose to receive communication from a particular brand in German. You could choose for some brands to contact you by email and phone, but limit other brands to email communication only. The power is completely in your hands.
It’s important to ensure your personal details are kept up-to-date so that you get the most out of Profila. Communications will be sent to you by brands based on the personal information (like addresses, phone numbers and email addresses) you add to your profile. Having your correct country of residence also helps match you with the privacy laws that apply to you. And finally, Brands that subscribe to you may request certain personal information from you, which means this information needs to be accurate (see ‘What are Brand Subscribers / what is a Subscription?’ for more information).
Remember, as part of our user terms and conditions (see our End User License Agreement), you must not fill your profile with information that is, to the best of your knowledge, false, fraudulent, deceptive, or misleading.
In the app, go to ‘My Profila’ by tapping the button displaying your name on the bottom left corner. From there, you can update information like your name, date of birth, gender, and countries of birth and residence under ‘Personal Info’. Alternatively, you can edit your address, communication channels (email address, phone number, social media account), or language by selecting ‘Addresses’, ‘Communications’ or ‘Languages’ respectively. There, you can edit pre-existing information by tapping the pencil icon, or delete pre-existing information by tapping the trash can icon.
Your Dashboard is the main hub that displays all the most recent activities of your favourite brands. You can access your Dashboard by tapping the home icon at the top left corner of your screen. Any Brand Moments posted by your connected brands, as well as any actions you take against a brand, will appear on your Dashboard under the ‘Interactions tab; and can also be consulted on each individual Brand Dashboard.
Categories are the best place for you to capture your preferences and sentiments on topics like Food & Drink, Fashion, Entertainment, and many more. Within Categories, you can share Moments and complete quizzes. To find Categories, go to ‘My Profila’ by tapping the button displaying your name on the bottom left corner.
A quiz is an enjoyable and interactive way for you to capture your preferences and thoughts on various Category topics like Food & Drink, Fashion, Entertainment, and many more. Our fun quizzes can be text- or picture-based, or a mixture of the two. What’s more, you can keep and refer back to all of your results – the data is completely yours. Quiz data may also be requested by Brands as part of a Subscription (see ‘What are Subscribers / what is a Subscription?’ for more information.)
Completing a quiz is simple. Quizzes can be found under Categories, which you can reach by going to ‘My Profila’ (tap the button displaying your name on the bottom left corner) -> ‘Categories’. From there, you can pick a variety of Category topics with relevant quizzes. New quizzes are always being added, so check back regularly!
Consumer Moments are a great way to capture your sentiments anytime, on any topic, and share Brand feedback. A Consumer Moment is a photo or video that you can share in the app, to which you can attach a comment and/or an emoji to express your thoughts. Consumer Moments are one of the best ways that you can share your opinions directly with a Brand – once you capture a Consumer Moment, you can tag it to a Category, tag a relevant Brand, and then send it directly to the Brand. Subscribed Brand will be able to respond directly to your shared Consumer Moments, so you know that your feedback – good or bad – is being heard.
Tap the + at the bottom of the screen, then tap ‘Add a Moment’. From there you can capture a photo by tapping the white button at the bottom of the screen. You can switch to video capture by tapping the video camera icon on the bottom right. Or, you can add a photo from your device’s camera roll by tapping the photo icon on the bottom left.
Consumer Moments can only be seen by you, any Brands that you tag, and any Subscribed Brand that has requested access to a Category that you have added your Moment to. Neither Profila nor other Profila users will ever be able to see your Moments.
To delete a Moment, please send an email to firstname.lastname@example.org with a request to delete a specific Consumer Moment that you made.
A Brand Moment is content shared by Brands. Brand Moments may consist of exclusive content, advertisements, promotions competitions, and much more. Subscribed Brands may also choose to share personalised content with you based on the data you share (see ‘Why should I accept a Subscription Offer?’ for more information).
Connections are Brands that you choose to link with via the Profila app. With Connected Brands, you can exercise your data rights, and share your own Consumer Moments.
To connect to a Brand, tap the + at the bottom of the screen, then tap ‘Add a Brand’. From there, you can search for a Brand using the search bar located at the top of your screen. We are always trying to expand our database, so if you can’t see the Brand that you want to connect to, you can suggest a brand by selecting ‘Add a New Brand’.
No. Not all of your Connections are active on Profila. However, you can still assert your privacy rights or data rights against a brand that is not yet active on Profila (see ‘How do I assert my Data Rights against a brand?’ for more information).
Tap on ‘Brands’ at the bottom right of the screen. From there, you can select the logo of your desired Brand Connection, then select the heart located to the right of the Brand name.
To remove a brand Connection, please send an email to email@example.com with a request to remove a specific Brand Connection
A Data Subject is any person who has their personal data processed by any organisation, where processing refers to almost all actions done to or with your data (e.g. collection, storage, use, etc.). Data Subject Rights or Data Rights, therefore, are rights held by these Data Subjects, which they can exercise against any organisation that collects, holds or processes their personal data.
Examples of Data Subject Rights include:
If you want to know more about these Data Rights, check out the Privacy Awareness education modules in your Privacy Dashboard by click on the blue heart icon in the upper right corner of the Profila app.
A rights assertion is when you take steps to actively exercise and enforce your Data Subject Rights against an organisation who processes your personal data.
In recent years, more laws have been enforced in order to better protect the rights of data subjects like you, and to ensure that organisations are responsibly handling the personal data of their customers. The EU General Data Protection Regulation, and the California Consumer Protection Act are two examples of such legislation; they protect the rights of data subjects living in the European Union and in California respectively.
These pieces of legislation aim to give the power back to you – it is your personal data, and you have the full right to understand and decide how it is being shared and what it is being used for. Profila wants to help make that process even easier by creating an easy platform for you to assert your rights against a brand.
Go to the ‘Privacy Dashboard’ by tapping the blue heart icon in the top right corner, then tap on the ‘Privacy’ tab. From there, you can select the Brand Connection that you want to assert your rights against, select the right you want to assert, choose a method of communication, and then select ‘Create Assertion’.
Once you have confirmed that you want to make the assertion, Profila will send you an email containing what you need to complete the assertion, as well as the relevant contact details for the Brand. You will need to forward the assertion email to the Brand; Profila cannot make the assertion on your behalf.
Brands may offer to gain access to a certain set of your data (like your personal information, Categories, and Moments) and to be able to interact with you on a personal level in exchange for payment. This is called a Subscription Offer. Subscriptions are not permanent; they last for a period of time as specified by the Brand, but could range from a few weeks to a few months. Your Subscribers are any Brands with whom you have an ongoing Subscription.
Subscriptions are a great way to get the most out of Profila. By consensually sharing your personal data with Brands through Subscriptions, you receive more personalised brand content and tailored offers. The accurate and insightful information that Brands receive from you can then be used to create a better customer experience for you and others. Plus, you’ll be rewarded for your effort, so you can’t lose!
Pending Subscription offers will show up under the ‘Alerts’ tab of your Dashboard. To accept an offer, run through the 3 slides that make up the offer and click on the “accept” button in green.
To decline an offer, run through the 3 slides that make up the offer and click on the “reject” button in red.
If you want to cancel a Subscription, please send an email to firstname.lastname@example.org with a request to remove a specific Brand Subscription.
Before you accept a Subscription Offer, the total payment you can expect to receive will be clearly outlined. This payment total is broken down into the amount you receive, and the amount Profila receives. Please make sure you understand the amount that you will receive before you accept the Subscription Offer.
Our payments are processed by Uphold, so please be aware that you will need to create an account with Uphold to receive brand payments. Profila receives the total payment first, after which point we will send your proportion of the total to your Uphold Wallet. Payments take place over the course of your Subscription period, depending on the length of your Subscription. Please note that Uphold has a 2% processing fee for all payments made.
You will receive payments either at the end of every calendar month, or at minimum 30 days after Profila receives payment from the brand. Please note that payment dates are at Profila’s sole discretion.
Uphold is responsible for processing all payments, and payment functionality relies on use of their digital Wallet system. To find out more about Uphold’s Wallet system and how to set one up, see here.
Uphold supports payments in a wide range of national currencies and cryptocurrencies. You can view their full list of supported currencies here.
Receiving payments relies on your fulfilment of the conditions of your Subscription Contract. If you do not fulfil your obligations under the Contract, you will forfeit your payment for the month. For example, deleting information from your profile that has been requested as part of a Subscription Contract will stop you receiving payment for the month.
If you have fulfilled your contractual obligations and are still not receiving payments, please contact us at email@example.com.
If you have any problems with payments or payment values, please reach out to us at firstname.lastname@example.org. If you are experiencing issues regarding Uphold Wallet functionality, please reach out to Uphold’s support team.
To talk to us about any concerns you have regarding your personal data, reach out to our Data Protection Coordinator via the Data Protection Contact Point at: email@example.com or +32 496 05 73 48. We will do our best to respond to your questions as soon as possible.