About the
Zero Knowledge Token
Zero knowledge token is our Cardano-native token that enables governance, rewards and utility in the App. You can also use it to control how brands use your personal information and to get compensated for viewing marketing content.
Token details
-
Abbreviation
- ZEKE
-
ON-CHAIN ASSET
- Cardano-native token - ADA chain
-
Minted On 22/11/2021
- Visible on Cardano Explorer
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TOTAL Supply
- 500,000,000
Token distribution
Token sale
There will be 140,000,000 ZEKE (28% of total supply) available to buy through several rounds of funding.
Seed round
Start
21 March 2022
End
15 May 2022
Private round
Start
01 April 2022
End
15 May 2022
Public round
Start
15 April 2022
End
31 May 2022
Earn extra ZEKE by referring friends
Refer others to sign up with your unique referral code and earn:
100 ZEKE
for 5 new people referred
250 ZEKE
for 10 new people referred
600 ZEKE
for 20 new people referred
200.000 ZEKE
For 100 new people referred
*A total of 200.000 ZEKE valued at 15.000 USD will be equally divided over the (1 or more) users who get 100+ people to participate in the public round of the ZEKE sale
Roadmap
Between 2017 and 2019, we had a thousand conversations before ever writing a line of code. Now, we're onboarding the first brands and customers to our platform, and looking to accelerate our vision through fundraising.
Partnership with the Luzern University of Applied Science (HSLU) on privacy research begins
Profila and Carlos III University of Madrid sign research agreement and kick off a scientific research paper on zero knowledge advertising
Innosuisse (Suisse Innovation Agency) sponsors the Profila and HSLU partnership research project - Innovation project 50446.1 IP-ICT
the Cardano community funds Profila’s blockchain integration project under Project Catalyst Fund 5 “Control your data – Privacy Ledger”
Profila’s CEO presents Profila’s mission and vision at the Cardano Summit 2021 for the event’s Impact Panel
Testing and delivery of Profila’s privacy ledger project accepted under the Project Catalyst Fund 5 voting
Four additional proposals submitted for Fund 6 for the Project Catalyst Fund and await the community voting
Publication of the Zero Knowledge Advertising research paper (co-authored with Carlos III University of Madrid)
Minting of the Zero Knowledge Token
Seed round of the ZEKE token sale
Private round of the ZEKE token sale
Public round (IDO on Occam.fi)
Projects
Profila & Project Catalyst
We are developing several projects funded by the Cardano community via Project Catalyst, the largest decentralized fund for projects building on the Cardano blockchain, organized by IOHK.
Click on the tabs below to learn more about each project.


Control your data – privacy ledger
The problem:
Many are not aware that they can control how their personal data is used via their data subjects’ rights (DSRs), e.g., the right to be forgotten.
Our solution:
Enabling People to educate themselves about privacy and exercise their data subject rights through the Profila app. You can choose to save certain information (metadata) on the Cardano blockchain – in encrypted form. This then provides legal proof of the instructions you gave to a brand about how (not) to use your data. We call this our “unsubscribe on steroids”.
Big picture explanation of the proposal:
Instead of Profila’s current centralized management of this process, the new privacy ledger we are building under this funded project is making available on Cardano a ledger for all privacy interactions that you as an individual exercised via the Profila privacy rights management platform: each person that exercises a data subject right with a brand will be able to easily access each such request, including the brands' response. You keep track of all your interactions and can give third parties access to this information.
Current status:
Under development, funded by the Cardano community under Fund5.
See full proposal here

Dapp to control/monetize your data
The problem:
Today, companies have your personal data and (mis)use it for their benefit. People should control the use of their personal data and benefit from it.
Our solution:
Enabling People to manage their digital life in one location through the Profila app.
Big picture explanation of the proposal:
The Profila App lets you manage their digital life in one location and lets you (1) control your personal data; (2) choose to ethically share it (or not) with organisations, and (3) get compensated if you do (in fiat). Building further on the existing data sharing functionalities in the Profila App, we are developing a proof-of-concept smart contract system that saves all relevant information you shared with a company onto the Cardano blockchain (in encrypted form), in exchange for instant payment (in ADA or ZEKE). If a company (mis)uses your info in breach of this (smart) contract, you will be able to use your private key to access this info (without Profila's involvement) and hold a brand accountable for breaching the agreement.
Current proposal status:
Funded by the Cardano community under fund 6 (under development)
View this proposal

Control your data via PRISM
The problem:
Today, Brands (mis)use your personal data for their own benefit. Instead, you should have full control of how your data is used and benefit from it yourself.
Our solution:
Integrating the Profila app with an identity management system, enabling People to share their data with Brands and receive payments in return.
We also plan to incorporate zero knowledge proofs - a protocol which enables you to share your own data (psychographic, preference, etc.) anonymously. The only info a brand has is uniquely identified by the Profila platform and is used for targeting and advertising purposes.
Big picture explanation of the proposal:
If you want to control your personal data online and receive
(financial) compensation for granting access to your data, it is
important you can provide proof of your identity. Profila is
therefore looking to integrate with IOG through ATALA PRISM for the
identity management system component. By integrating ATALA PRISM, we
can better guarantee that the correct person is sharing information
and is receiving payments.
The identity management part is also needed to incorporate zero
knowledge proofs, the aspect of enabling an individual to share
her/his own data (psychographic, preference, etc.) anonymously. The
only info a brand has is a uniquely identified by the Profila
platform and is used for targeting and advertising purposes.
Current status:
Under development, funded by the Cardano community under Fund6.
See full proposal here

NFT for customer feedback/content
The problem:
Today, customer feedback is unreliable. Often public & shaming (-), it doesn't show accurate (overall) customers' sentiment to a brand.
Our solution:
Developing an umbrella concept with the code name "Metronome". It will empower People to provide clear consent about the preferred channel, the cadence and type of communication allowed (for Brands, companies, or other kinds of organizations).
Big picture explanation of the proposal:
Each time you use the Profila app to share with a brand of your choose your feedback or self-created content about their products or services (by sending in a picture, video or text via our existing "consumer moments" functionality), you can do so (1) privately for only the brand to see and respond to, or (2) you can choose to "create an NFT" representing your content, making it "tradeable". A brand that wants to use your consumer-created content in their commercial business, can compensate you for it by acquiring the NFT.
Current status:
Under development, funded by the Cardano community under Fund 6.
See full proposal here

Anonymity & Data Control online with $ZEKE
The problem:
Today, companies track you, collect your data and (mis)use it commercially. You have no control/benefit from it, although you own your data:
Our solution:
Tomorrow, use our consent-based data (D)app, control who can access your data & get compensated for your attention in zero knowledge token (ZEKE):
Big picture explanation of the proposal:
Under this project, we integrate our own Cardano-native token into the Profila app, Zero Knowledge Token (in short ZEKE or for trading $ZEKE) enables you to control how Brands use your personal information, and to get compensated for viewing their content. ZEKE measures your progress and “experience” as a Profila user while you create and grow your digital profile, but also when you interact with brands. With more experience, you can unlock various new features within Profila and gain (increasing) rewards from the ad revenue that brands pay to advertise to you.
Current status:
Under development, funded by the Cardano community under Fund 7.
See full proposal hereContact us
Have any questions about Profila? Feel free to reach out and we’ll get back to you shortly.