About the

Zero Knowledge Token

Zero knowledge token is our Cardano-native token that enables governance, rewards and utility in the App. You can also use it to control how brands use your personal information and to get compensated for viewing marketing content.

Token details

    Abbreviation
  • ZEKE
    ON-CHAIN ASSET
  • Cardano-native token - ADA chain
    Minted On 22/11/2021
  • Visible on Cardano Explorer
    TOTAL Supply
  • 500,000,000

Token distribution

Token sale

There will be 140,000,000 ZEKE (28% of total supply) available to buy through several rounds of funding.

1

Seed round

Start

21 March 2022

End

15 May 2022

2

Private round

Start

01 April 2022

End

15 May 2022

3

Public round

Start

15 April 2022

End

31 May 2022

Earn extra ZEKE by referring friends

Refer others to sign up with your unique referral code and earn:

100 ZEKE

for 5 new people referred

250 ZEKE

for 10 new people referred

600 ZEKE

for 20 new people referred

UP TO

200.000 ZEKE

For 100 new people referred

*A total of 200.000 ZEKE valued at 15.000 USD will be equally divided over the (1 or more) users who get 100+ people to participate in the public round of the ZEKE sale

Docs

Find more detailed information about Profila & ZEKE by downloading the documents below.

Pitch Deck
VIEW
Litepaper
Download
Whitepaper
DOWNLOAD
ZEKE Onboarding
DOWNLOAD
Research Paper
DOWNLOAD

Roadmap

Between 2017 and 2019, we had a thousand conversations before ever writing a line of code. Now, we're onboarding the first brands and customers to our platform, and looking to accelerate our vision through fundraising.

Projects

Profila & Project Catalyst

We are developing several projects funded by the Cardano community via Project Catalyst, the largest decentralized fund for projects building on the Cardano blockchain, organized by IOHK.

Click on the tabs below to learn more about each project.

Mobile screen showing a data subject rights assertion request
Won 1st place!

Control your data – privacy ledger

The problem:

Many are not aware that they can control how their personal data is used via their data subjects’ rights (DSRs), e.g., the right to be forgotten.

Our solution:

Enabling People to educate themselves about privacy and exercise their data subject rights through the Profila app. You can choose to save certain information (metadata) on the Cardano blockchain – in encrypted form. This then provides legal proof of the instructions you gave to a brand about how (not) to use your data. We call this our “unsubscribe on steroids”.

Big picture explanation of the proposal:

Instead of Profila’s current centralized management of this process, the new privacy ledger we are building under this funded project is making available on Cardano a ledger for all privacy interactions that you as an individual exercised via the Profila privacy rights management platform: each person that exercises a data subject right with a brand will be able to easily access each such request, including the brands' response. You keep track of all your interactions and can give third parties access to this information.

Current status:

Under development, funded by the Cardano community under Fund5.

See full proposal here
Mobile screen showing an overview of active subscriptions in Profila
Rated 4.8/5

Dapp to control/monetize your data

The problem:

Today, companies have your personal data and (mis)use it for their benefit. People should control the use of their personal data and benefit from it.

Our solution:

Enabling People to manage their digital life in one location through the Profila app.

Big picture explanation of the proposal:

The Profila App lets you manage their digital life in one location and lets you (1) control your personal data; (2) choose to ethically share it (or not) with organisations, and (3) get compensated if you do (in fiat). Building further on the existing data sharing functionalities in the Profila App, we are developing a proof-of-concept smart contract system that saves all relevant information you shared with a company onto the Cardano blockchain (in encrypted form), in exchange for instant payment (in ADA or ZEKE). If a company (mis)uses your info in breach of this (smart) contract, you will be able to use your private key to access this info (without Profila's involvement) and hold a brand accountable for breaching the agreement.

Current proposal status:

Funded by the Cardano community under fund 6 (under development)

View this proposal
Mobile screen showing a subscription offer in Profila
Rated 4.5/5

Control your data via PRISM

The problem:

Today, Brands (mis)use your personal data for their own benefit. Instead, you should have full control of how your data is used and benefit from it yourself.

Our solution:

Integrating the Profila app with an identity management system, enabling People to share their data with Brands and receive payments in return.

We also plan to incorporate zero knowledge proofs - a protocol which enables you to share your own data (psychographic, preference, etc.) anonymously. The only info a brand has is uniquely identified by the Profila platform and is used for targeting and advertising purposes.

Big picture explanation of the proposal:

If you want to control your personal data online and receive (financial) compensation for granting access to your data, it is important you can provide proof of your identity. Profila is therefore looking to integrate with IOG through ATALA PRISM for the identity management system component. By integrating ATALA PRISM, we can better guarantee that the correct person is sharing information and is receiving payments.
The identity management part is also needed to incorporate zero knowledge proofs, the aspect of enabling an individual to share her/his own data (psychographic, preference, etc.) anonymously. The only info a brand has is a uniquely identified by the Profila platform and is used for targeting and advertising purposes.

Current status:

Under development, funded by the Cardano community under Fund6.

See full proposal here
Mobile screen showing an overview of active subscriptions in Profila
Rated 4.4/5

Anonymity & Data Control online with $ZEKE

The problem:

Today, companies track you, collect your data and (mis)use it commercially. You have no control/benefit from it, although you own your data:

Our solution:

Tomorrow, use our consent-based data (D)app, control who can access your data & get compensated for your attention in zero knowledge token (ZEKE):

Big picture explanation of the proposal:

Under this project, we integrate our own Cardano-native token into the Profila app, Zero Knowledge Token (in short ZEKE or for trading $ZEKE) enables you to control how Brands use your personal information, and to get compensated for viewing their content. ZEKE measures your progress and “experience” as a Profila user while you create and grow your digital profile, but also when you interact with brands. With more experience, you can unlock various new features within Profila and gain (increasing) rewards from the ad revenue that brands pay to advertise to you.

Current status:

Under development, funded by the Cardano community under Fund 7.

See full proposal here

Contact us

Have any questions about Profila? Feel free to reach out and we’ll get back to you shortly.

Partners & Backers

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Innosuisse, Swiss
Innovation Agency

University of Madrid,
Big Data Institute

Luzern University of
Applied Sciences and Arts,
Information System Research Lab

Microsoft for Startups

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Allies with Input Output (IOHK)

Revuto R-Fund

World's Leading Blockchain PR
& Marketing Firm

A Decentralized Launchpad and Incubator
built for Cardano Chain

Project Catalyst

LVT Capital

MLABS